Sponsored Products · Sponsored Brands · Sponsored Display · DSP-adjacent retargeting
8 Years
Managing ads for consumer brands
$20M+
In ad spend managed to date
Owner-operated
We run our own brands' accounts too
Multi-category
Kitchen, home care, pet and adjacent
Most Amazon Ads agencies have never owned the inventory.
We have.
Ziresquare owns and operates a portfolio of consumer brands, and the same team that runs those ad accounts runs yours. That changes what we optimise for.
The usual agency setup
x
x
x
x
x
Optimises to the metric in the dashboard — ACoS down, whatever it costs in volume.
Never sees your landed cost, so it cannot tell a profitable sale from an expensive one.
Treats stock as someone else's problem — spend keeps running into a listing that is about to go out of stock.
Stops at the campaign. Listing, images and reviews are "not in scope" even when they are the reason ads convert badly.
Learns on your account, because it has no account of its own to learn on.
Ziresquare, as brand owners
✔
✔
✔
✔
✔
Optimises to the metric in the dashboard — ACoS down, whatever it costs in volume.
Never sees your landed cost, so it cannot tell a profitable sale from an expensive one.
Treats stock as someone else's problem — spend keeps running into a listing that is about to go out of stock.
Stops at the campaign. Listing, images and reviews are "not in scope" even when they are the reason ads convert badly.
Learns on your account, because it has no account of its own to learn on.
What we actually manage
A full-account engagement, not a bid tool with a person attached. Everything below is handled by the same in-house team.
Campaign architecture
Sponsored Products, Brands and Display rebuilt into a structure you can actually read — separated by intent, match type and margin, so every line item has a job and a budget that reflects it.
Bidding to unit economics
We start by rebuilding your true contribution margin per SKU — landed cost, referral and fulfilment fees, returns — then set target efficiency per product rather than one blanket ACoS across the account.
Inventory-aware pacing
Spend is paced against weeks of cover, not just yesterday's return. We pull back before a stockout burns the rank you paid for, and push hard again the moment stock lands.
Keyword & search-term strategy
Continuous harvesting from search-term reports, negatives applied before waste compounds, and a deliberate split between defending the terms you own and buying the ones you do not yet.
Creative that carries the click
Ad creative, brand store and A+ content produced by the same in-house creative team that feeds our own brands — because a well-structured campaign pointed at a weak listing still loses money.
Reporting you can act on
A monthly view of total advertising cost of sale against blended profit, what changed, what we are testing next, and what we would do differently if the account were ours. Written by the person running it.
Four weeks to a rebuilt account, then compounding
No lock-in period dressed up as a strategy phase. The first month is diagnosis and rebuild; after that the work is incremental and relentless.
1
Audit and baseline
We read the account, the listings and the numbers behind them, then tell you what we found — including the parts that are not an advertising problem.
2
Rebuild the structure
Campaigns rebuilt around margin and intent, waste cut out, targets set per product from your real unit economics rather than a category average.
3
Scale what pays
Budget moves toward the products and terms that clear margin, with new placements and audiences added only once the core is profitable.
4
Defend and compound
Hold the rank you bought, protect your branded terms, keep pace with stock, and keep testing creative so the account improves month over month.
Tell us about the account
A person who runs ad accounts every day reads every one of these. gonza@ziresquare.com
Ziresquare
A consumer brand portfolio.
We own what we operate — and we manage advertising for a small number of brands we do not.
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