Operating across Amazon, Shopify and TikTok Shop
Multi-brand
Consumer brands owned and operated
3 Main Channels
Amazon · Shopify · TikTok Shop
40,000+
Homes reached monthly with our products
2022
Operating since
Different shelves, one operating system
Nothing on this shelf belongs together. That is the point — the through-line is how they are run, not what they sell.
Vianté
Precision electric kettles and tea blends built around one idea — smart caffeine, notthe crash. Two years went into how water meets tea.
Amazon · Shopify · TikTok Shop
Roobi
Laundry detergent sheets, scent boosters, and descaling kits for the machinespeople actually own. Plant-based, without the lecture.
Amazon · Shopify · TikTok Shop
Petpost
Breed-specific grooming made with human-grade ingredients — paw, ear, dental, andtear-stain care for owners who read the label.
Amazon · Shopify · TikTok Shop
The part a spreadsheet cannot buy
Four functions run in-house, shared across every brand we own. Abrand we acquire plugs into all of them on day one.
Performance media
Paid media across Meta, TikTok, and Amazon Ads run by one team, on one creative testing system, with spend moving between brands as returns move.
Creative & creator program
An in-house creator pipeline producing UGC at volume —briefs, rights, and payments handled on one system so creative output never becomes thebottleneck.
Marketplace operations
Catalog, listings, PPC, and account health across Amazon, Shopify, and TikTok Shop — the unglamorous work that decides whether a brand compounds or leaks.
Supply chain & forecasting
A multi-brand forecasting engine that ties sales velocity topurchase orders, so stockouts get caught in the model months before they reach theshelf.
Three channels, run as one
Most brands are strong on one channel and rent the rest. We treatmarketplace, direct, and social commerce as a single demand system — and moveinventory and spend between them deliberately.
Revenue share by channel
Share of portfolio revenue across allbrands
Amazon
50%
Shopify
40%
TikTok Shop
10%
Amazon Shopify TikTok Shop
If you built it, we would rather run it than rebuild it
We buy a small number of brands a year, and we only look at categories wealready sell into.
CATEGORY
Kitchen, home care, pet, and adjacent consumer goods
REVENUE
$500K – $10M annual, profitable
CHANNEL
Amazon-native or Shopify-native, with room to addthe other
STAGE
Founder-owned, past product-market fit, cappedby bandwidth not demand
1
A real conversation
One call with an operator, not an analyst. You will know quickly whether this is a fit.
2
Diligence in four weeks
We already know how to read your P&L and your adaccount. No six-month process.
3
Your brand keeps going
It joins the operating stack — media, ops, creative, forecasting — and keeps its name.
Tell us what you have built
Whether you are selling, partnering, or just want to compare notes on a channel— a person reads every one of these. Followed by gonza@ziresquare.com